The United States is experiencing a serious labor shortage right now. It’s estimated that there are four million jobs out there that workers can’t fill. The shortage is making many companies desperate, and some are willing to offer signing bonuses, free housing, and other perks to lure workers.
The Problem With Benefits
The main problem with giving out benefits is that it can get expensive, and it’s not always an option for small businesses. So if you’re a small business owner, you might be wondering what you can do to gain more applicants.
Sometimes, the core way to get more applicants is by reaching out to them and getting them to work for your company. The good news is that digital tools can help you find more applicants for your open positions. The following four tools will help you post your jobs online, reach a wider audience, and screen applicants so you can find the best candidates for your vacant positions.
Digital Recruiters
Digital recruiters are becoming dominant in the industry. For example, an industry like construction is experiencing a shortage of skilled workers. Essentially, there are not a lot of engineers in the country, and various firms compete to get the best ones. Using digital engineering recruitment specialists, these firms can locate and hire the best engineers for their needs. The best part about using this service is that they can screen the engineers themselves. Moreover, they can give them the necessary knowledge about the company and how they can work to achieve their goals.
This is just one example of how digital recruiters can help you with your hiring process. So if you have money to spend, consider hiring them for your company.
Job Boards
There are many online job boards that you can use to find applicants for your open positions. The most popular ones include Indeed, Monster, and CareerBuilder. These job boards allow you to post your jobs and reach a large audience of potential applicants. You can also use these job boards to search for resumes and contact applicants directly.
Some job boards also allow you to post your jobs for free. For example, Indeed will enable you to post your jobs for free and only charges a fee if you want to promote your postings.
The most effective way to use job boards is by creating a profile and including as much information about your company as possible. You should also have your company’s culture, values, and benefits. This will help you attract the best applicants for your open positions.
Social Media
Social media is a great way to reach a large audience of potential applicants. You can use social media platforms like Facebook, Twitter, and LinkedIn to post your open positions. Many people use social media daily, so this is a great way to reach many people quickly. You can also use social media platforms to screen applicants. For example, you can look at applicants’ profiles to see if they’re qualified for the position.
There are various ways to use social media. One way is to create a career page on your company’s website. You can also use job boards to post your jobs and include links to your social media platforms.
Another way to use social media is to create a hashtag for your open positions. It will allow people searching for jobs to find your postings easily.
Email Marketing
Email marketing is a great way to reach out to skilled applicants. You can use email marketing to send job postings to many people. You can also use email marketing to target specific groups of people. For example, you can send job postings to colleges with engineering programs.
You can also use email marketing to stay in touch with applicants. After someone applies for a position, you can add them to your email list. This way, you can stay in touch with them and keep them updated on your open positions.
Email marketing is a great way to reach out to skilled applicants. You can use email marketing to send job postings to many people. You can also use email marketing to target specific groups of people. For example, you can send job postings to colleges with engineering programs.
You can also use email marketing to stay in touch with applicants. After someone applies for a position, you can add them to your email list. This way, you can stay in touch with them and keep them updated on your open positions.
Getting applicants can be challenging, especially in this market. However, using these four digital tools can increase your chances of finding the best applicants for your open positions.
