Best Practices for A Responsive Business Website

With over a billion smartphone users worldwide, it should come as no surprise that more and more people are using their phones to access the internet both out of convenience and out of habit. If your business, like many others, have migrated their operations online, you’ll need to make sure that you’re grabbing the attention of these users. As a response, you need to ensure that your website is up to standard.

Here are some ways to make your business website responsive.

Seek professional help

Unless you have a specific team dedicated to making your website look great for mobile use, you may have to hire a professional to get the job done. There are plenty of reputable web design companies that can do either custom designs or WordPress website development for you to ensure that your website is responsive.

Get rid of ads and pop-ups

Ads and pop-ups are already a nuisance to desktop users, but they’re even more of an inconvenience for mobile users. This is especially true because mobile screens are much smaller than desktop screens, thus making it more difficult for users to close the pop-up. In the time it takes for them to minimize the pop-up, they’re more likely to just tap away from the website and find another one that suits their needs.

Enhance the quality of your assets

Assets include any and all content on your websites, such as graphics, text, videos, audio, and images. When adapting your website for mobile use, you need to make sure your assets are optimized for smaller devices and screens. A large image may look fine on the desktop version of your website, but it will take up too much space and too much time to load on a less powerful device.

Simplify your web design

Cluttered web design is a thing of the past. Minimalist themes and layouts are what dominate most web pages these days. These kinds of themes are what draw attention to your content, rather than your aesthetic elements. Your web design should be simple, clean, and easy-to-navigate, both on a desktop screen and a mobile one. Keep assets and files to a minimum to ensure fast loading speeds too.

Don’t forget to apply the same design logic to your menu and pages, as well. Rather than having multiple pages on a single website, try to keep only the most valuable pages, such as your landing page, your product page, a blog or news feed, and an FAQ page. On mobile, you can organize these pages under a single hamburger button to keep your menu tidy.

Optimize your page for touchscreens

website's home page

Navigating a web page with the touch of a finger is different from navigating it using a mouse. Keep this in mind when designing your responsive website. Obviously, hover effects that require users to hover their mouse over it to activate will be the first things to go. When it comes to clickable items, make sure these elements are both easy to see and easy to touch. They should also be spaced out appropriately so your users don’t accidentally tap the wrong thing.

Boost traffic on your website by optimizing it for the millions of smartphone users who browse the web every day. These best practices will ensure that your website is responsive and flexible when it comes to the needs of these users.

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