Four Things to Consider When Selling Homemade Products Online

Homemade products are becoming more popular, especially during the pandemic. Millions of Americans buy them more because of their rustic feel, and each product seems to be unique than store-bought items. So there’s a massive market for this, and it’s a business you can do at the side.

However, when it comes to selling homemade products online, there are a few things you need to consider. Here are five tips that will help you out.

Choosing Your Niche

The handmade or handicrafts industry is a large industry filled with smaller sub-industries. Choosing your niche is crucial to being successful. You need to focus on what you’re good at and what you like to make. You should also be passionate about it. However, if you’re good at making all sorts of handmade products, you might want to start in the biggest markets in the industry. Here are some of them:


Big businesses and small businesses alike fill the textile industry. It’s worth over $20 billion and has more room to grow. One of the biggest markets in this industry is the quilt market (valued at around $4 billion). It’s also one of the most accessible markets to enter.

If you want to start in the quilt market, you will need equipment. One of the most essential is an applique die. It’ll help you make appliques, a big part of the quilt industry. It’s the easiest way to make quilts and a great way to get started.

Another big market in the textile industry is the knitting market. It’s worth over $3 billion and is expected to grow. The knitwear market is easy to enter, and you don’t need much equipment. All you need is a good set of needles and some yarn.


The glass industry is also quite large, worth over $10 billion. One of the most popular markets in this industry is the stained glass market. This market is expected to grow because more and more people are becoming interested in it.

If you want to start in the stained glass market, you will need some equipment. An essential piece of equipment is a grinder. You’ll also need a soldering iron and some glass. Expertise is optional, but at some point, you’ll gain it after some trial and error. Try taking online courses for glass making so you’ll have an idea of how to do it.


The food industry is one of the biggest industries in the world, and homemade food only makes it even more prominent. The US market for jams, jellies, and preserves is estimated to be worth $5 billion, making it one of the largest in the world. It’s pretty easy to start in this market since you only need the know-how to do these things and some packaging expertise.

A retail space ready for rent

Retail or Online

Once you’ve decided on your niche, you need to determine whether you want to start a retail or online business. To start a retail business, you’ll need to find a suitable location and get the necessary permits. You should also think about the type of store you want to have.

To start an online business, you need to create a website and choose the right platform for selling your products. You’ll also need to invest in some good-quality photos of your products.

As a start-up, starting online is wise since it requires less investment. You can always move to a retail store once your business has grown.


Pricing is one of the most important aspects of any business, and it’s essential when selling handmade products. You need to make sure that you’re pricing your products correctly. Don’t price them too low, because you won’t make a profit. If you price them too high, no one will buy them. Find the right balance.

The best way to find the right product price is to do some market research. Find out what similar products are selling for and price your products accordingly. You should also consider the cost of materials and the time it takes to make each product.


Once your prices are set, you need to start promoting your products. The best way to do this is through social media. Create accounts on all major social media platforms and start posting about your products. Make sure to use relevant hashtags so that people can find you. You should also run ads on social media and Google.

Another option is influencer marketing. This kind of marketing can be very effective, but it’s also cheap. You need to find influencers with a large following willing to promote your products.

These are just a few things you need to consider when selling homemade products online. You can succeed in this industry with proper planning and execution.

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